Privacy Policy
Privacy Policy for Salty Bottom Boats
Effective Date: March 29, 2026
Salty Bottom Boats (“we,” “us,” or “our”) operates the website saltybottomboat.com and provides boat charter, tour, and rental services in Key West, Florida. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
Personal Data: When you book a charter, submit a contact form, or otherwise interact with our site, you may voluntarily provide personally identifiable information such as your name, email address, phone number, mailing address, and payment information. Payment information is processed securely through our third-party booking platform and is not stored on our servers.
Booking Information: When you reserve a charter or tour through our booking system, we collect details related to your reservation including dates, party size, service type, and any special requests you provide.
Automatically Collected Data: When you visit our website, our servers and third-party analytics services may automatically collect certain information about your device and browsing activity. This may include your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other standard web analytics data.
How We Use Your Information
We use the information we collect for the following purposes:
- To process and manage your charter bookings and reservations
- To respond to your inquiries, questions, and customer service requests
- To send you confirmation emails, booking reminders, and follow-up communications related to your reservation
- To improve our website, services, and customer experience
- To analyze website traffic and usage patterns through aggregated, non-identifying data
- To send promotional communications about our services, special offers, or events (you may opt out at any time)
- To comply with applicable laws, regulations, and legal processes
Cookies and Tracking Technologies
Our website may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us remember your preferences and understand how you interact with our site.
We use the following types of cookies:
- Essential Cookies: Required for the website to function properly, including session management and security features.
- Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics for this purpose.
- Functionality Cookies: Allow us to remember your preferences and provide enhanced, personalized features.
You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.
Third-Party Services
We use select third-party services to operate our website and process bookings. These services may collect information as described in their own privacy policies:
FareHarbor: We use FareHarbor as our online booking and reservation platform. When you book a charter or tour, your booking and payment information is processed through FareHarbor’s secure system. FareHarbor’s privacy practices are governed by their own privacy policy, which we encourage you to review.
Google Analytics: We use Google Analytics to collect anonymized data about website traffic and usage patterns. Google Analytics uses cookies to gather information such as pages visited, session duration, and general geographic location. This data helps us improve our website and understand how visitors find and use our services. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Social Media Platforms: Our website may include links to our social media profiles on platforms such as Facebook and Instagram. When you interact with these features, those platforms may collect information according to their own privacy policies.
Data Security
We take reasonable administrative, technical, and physical measures to protect the personal information you provide against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption to secure data transmitted between your browser and our servers. Payment processing is handled entirely by our third-party booking platform using industry-standard security protocols.
However, no method of electronic transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Your Rights and Choices
You have the following rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request that we correct any inaccurate or incomplete personal information.
- Deletion: You may request that we delete your personal information, subject to certain legal obligations.
- Opt-Out: You may opt out of receiving promotional emails by following the unsubscribe instructions included in each message or by contacting us directly.
To exercise any of these rights, please contact us using the information provided below.
Children’s Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete that information promptly. If you believe a child has provided us with personal data, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Salty Bottom Boats
Address: 701 Palm Ave, Key West, FL 33040
Email: info@saltybottomboats.com
Phone: 305-393-1322
For more information about our boat charters and Key West experiences, visit our booking page or contact us directly. We look forward to welcoming you aboard.